Midwest International Standard Products, Inc.

It was April 1970 when thousands gathered on the Berkeley campus of the University of California and a new human awareness movement followed.

This first ecology flag was also born. A simple green and white American flag, hand-sewn, was raised to symbolize the struggle to save our clean air and water and to end the mindless wase of our natural resources. Although criticized by some as a desecration of the national flag, the symbol remained.

Soon after, poet/composer and environmental activist, Ron McKuen, designed the ecology flag as we know it today, consisting of green stripes representing unspoiled land, white stripes represting clean and unpolluted air and , in chartreuse, the Greek letter Theta, a warning of death, symbolizing the threat to earth and its atmosphere by ever increasing pollution.

"Our land is your land"... may the world join togeather to make our world, our plant and our home a better place to live! "Ignore it and it will go away," it was said.

As the 18th century Betsy Ross sewed the original American flag, so does this modern day Betsy Ross sew for us another freedom banner, freshly colored in green and glowing tones of the earth from which has evolved our present ecology flag, honored by the environmentally sensitive and a symbol for all concerned humans to proudly present to future generations.

Ignore our world and... it will go away!

Credits:
LOOK Magazine, January 1970
Dr. Whitney Smith, the Flag Research Center